Paola Trecarichi, General Manager, HiPay Italy.
Erika developed the new Group positioning, created the brand Nexi and she manages all marketing communication activities for Nexi in Italy and across Europe, also supporting the Distribution Partner Banks in their communication initiatives related to credit cards and digital payments.
In her past, Erika covered different roles within UniCredit Group, as Head of Marketing Communication for the Italian Retail Bank, then at international level in the Private Banking and in the Wealth Management segments, and she has been Group Head of Customer Insight. Before joining UniCredit, she had the responsibility of Marketing Communication and Product Management for companies in different industries from sport-watches to home electronics and web services.
In her professional life she launched many different brands: Krups, Freedomland, UniCredit, Cordusio Wealth Management and finally Nexi.
She is a founding member of Women Empowerment Program, a mentorship program for women leadeship involving 23 companies and more than 100 senior and junior managers.
Erika graduated in Foreign Languages & Literature in Milan (Italy) and accomplished a Master Degree in Marketing with distinction from Newcastle Business School (UK).
She lives in Milan and she is the mum of two challenging teenagers.