Federica Storace, born in Genoa, is CEO and Co-founder of Drexcode. After graduating in Economics, she worked in managerial positions in multinational Companies.
From Nestlè, to Danone and Kraft, she had and extensive vertical career in Marketing, completing her profile also with an experience in Sales Management.
During the years of her managerial career she became passionate about all aspects of digitalisation and decided in 2015 to leave the big company to launch, together with Valeria Cambrea, a company in fashion-tech: Drexcode.
Drexcode is the first online platform, in Italy and Europe, where it is possible to rent clothes from the latest collections of important designers to offer an additional option to the female problem of dresscode, especially in special occasions. Drexcode rides the growing trends of sharing economy and sustainability.
The company immediately receives a substantial financial round from institutional investors and begins to develop a new way of enjoying luxury fashion, more ethical and sustainable. Today Drexcode, with a community of 260,000 women including members ,followers and a loyal customer base that grows day by day, is ready to conquer a new market, France, lead by the co-founder Valeria Cambrea who will establish the French Head Quarter in Paris by the end of the year.