Luisella Giani

Luisella Giani, EMEA Head of Industry Transformation per Oracle, si occupa, da oltre 16 anni, di digitale. Dopo una laurea in Intelligenza Artificiale, ha ricoperto diversi incarichi, dall’area di prodotto a quella strategica per brand iconici dell’online come Skype, Netlog e Lycos. Negli ultimi anni ha guidato la trasformazione digitale per multinazionali quali Yellow Pages, Goodyear-Dunlop, DuPont Coating. Relatrice in numerose conferenze internazionali durante le quali condivide il bagaglio di conoscenze, relazioni ed esperienze accumulate. In Oracle il suo ruolo è aiutare le aziende ad innovare continuamente, definendo, creando e realizzando nuovi modelli di business ed esperienze digitali.

16 years of multifaceted experience in different corporate cultures with growing responsibilities from product management to digital marketing to lead digital strategy and digital transformation, spanning start-ups, global brand names and international Fortune 500 companies. Well-rounded background both in B2B/B2C, primarily in eCommerce, Omni-channel Retail, Mobile, CRM, Digital Marketing, Product Marketing, Brand Management.

I’m an energetic and result oriented manager with a collaborative yet decisive leadership style and a strong focus on nurturing and building high performing teams. As a leader I motivate teams to communicate strategies, implement business objectives on time within budget and with quality. I’ve led innovative product launch and marketing campaigns, pioneering initiatives both at a strategic level through my global experience and at an execution level through in-market roles in EMEA, always ensuring the handshake between business, marketing, sales, IT.

Industry: Retail, Automotive, SME&SMB, Advertising, Marketplaces, Telco, Technology.

Main Achievements

• 2015 Kick start the Digital Transformation for Axalta (Dupont Coating)
• 2012 Lead the Digital Transformation for Goodyear-Dunlop EMEA
• 2010 Start up the mobile division for Yellow Pages Europe
• 2008 Launched, staffed, positioned Netlog in Italy
• 2007 Contributed to repositioning Lycos in Europe
• 2006 Contributed to launch and develop Skype