16 years of multifaceted experience in different corporate cultures with growing responsibilities from product management to digital marketing to lead digital strategy and digital transformation, spanning start-ups, global brand names and international Fortune 500 companies. Well-rounded background both in B2B/B2C, primarily in eCommerce, Omni-channel Retail, Mobile, CRM, Digital Marketing, Product Marketing, Brand Management.
I’m an energetic and result oriented manager with a collaborative yet decisive leadership style and a strong focus on nurturing and building high performing teams. As a leader I motivate teams to communicate strategies, implement business objectives on time within budget and with quality. I’ve led innovative product launch and marketing campaigns, pioneering initiatives both at a strategic level through my global experience and at an execution level through in-market roles in EMEA, always ensuring the handshake between business, marketing, sales, IT.
Industry: Retail, Automotive, SME&SMB, Advertising, Marketplaces, Telco, Technology.
- 2015 Kick start the Digital Transformation for Axalta (Dupont Coating)
- 2012 Lead the Digital Transformation for Goodyear-Dunlop EMEA
- 2010 Start up the mobile division for Yellow Pages Europe
- 2008 Launched, staffed, positioned Netlog in Italy
- 2007 Contributed to repositioning Lycos in Europe
- 2006 Contributed to launch and develop Skype